Scorching summer of 2003 triggered first efforts to deal with the problem but heatwaves still have devastating impact
Profitability and convenience.
“It is difficult to get a man to understand something, when his salary depends upon his not understanding it!”
- Upton Sinclair
Well, there’s been decades of warning about dependency on Russian gas too. Complacency
Some of it was even intentional (at least Germany).
[muffled Gerhard Schröder noises in the distance]
"But it's expensive to build houses with IR emissive paint on the walls and roof, that money could be spent on buying insulation made out of petrochemicals."
Same reason I spent many evenings frantically completing projects the day before they were due despite being given weeks or months to prepare: why do something now when you don't technically need to do it until later?
Dumb bitch juice.
