Xbox is rebranding to XBOX
(www.theverge.com)
(www.theverge.com)
TIL that Xbox is case-sensitive
just give me my verification cans already
xXx_BO_xXx
Great, now every time I say XBOX, I have to shout it
Wait, i thought it was XBOX. Did it used to be or something?
The use of all caps for Xbox is a return to original form, though. Microsoft’s first Xbox logo for its console was all caps, and the company has favored using similar capped versions for the Xbox 360, Xbox One, and Xbox Series X / S console logos.
Commenters read the article challenge:
Impossible
The funny part is that upon reading your question, I figured surely the Wikipedia page would have that information. Then I saw that it said in the first few words:
Xbox (stylized as XBOX)^[2]^
...which links back to the same article. Which is how I found out that the article answers your question. 🙃
Hahahaha that's hilarious 😂
Better than their runner-up choice which was probably Microsoft XCopilot OneBox Pro.
Or XCox for short.
Is This real?
https://archive.ph/E2c62
Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX. The results were in favor of XBOX,
Bold move asking for branding advice from that platform specifically
XBOXY MC BOXFACE was already taken?
CAPS LOCK IS CRUISE CONTROL FOR AWESOME.
Cruise Control for COOL. Not Awesome. The alliteration is the point.
Wow, I haven't read that sentence in a long time...
Where does it come from?
The 2000s, haha. Actually, now that I recall, @evidences@lemmy.world, it's ~~AWESOME~~ "COOL."
BUT CLOSE ENOUGH.
Wasn't that a bit on bash.org?
Apologies, I mean
WASNT THAT A BIT ON BASH.ORG?
pour one out for a real homie
I don't know where it comes from, but I first saw it on bash.org, now defunct.
bash.org, now defunct.
https://bash-org-archive.com/
Yeah, there are several repositories that seek to replicate it, but at least last time I looked they're not particularly searchable. Another lemming did demonstrate that you can download the data and grep through it but I haven't been motivated to do so yet.
XLOP
Big if true.
Some braindead MBA had to justify his salary somehow, I guess.
They probably only had an Mba.
"Well sure!"
"But I couldn't before!"
This play has everything
The brand is saved!
And then most style guides (and human beings) will just change it back. Like they already do with "Game Freak" and others. 🤷♂️
Don't yell please!
And it now reads as XSLOP.
I will now pronounce it as ex-bo-ex
Ex-Be-Oh-Ex
Kiss bo kiss
I rolled my eyes so hard they went into my skull
Microslop just can't name things, I've accepted that, but now they managed to look stupid even while technically leaving the old name
Its bad that the trademark and branded logos match again?
MSlop has a long history of poor names for things, so sure. Whatever...
Those maniacs finally did it!

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