newsI feel like this is one of those rulings that will bite dairy companies in the ass by forcing oatly to get cheeky and clever with advertising and make it more popular than ever.
"Cow juice alternative" "m-O-l-k" "Alternative to cow lactation" "Udderly better than cow discharge" "Plant based animal boob squirt alternative"
OI! OI! YOU GOT A LOICANSE FOUH USING THAT WEURD??
The word Milk doesn't even originate from dairy, it comes from plants like milkweed. Milk originally referred to the opaque whiteish liquid inside plants. Then dairy farmers took the word.
Interestingly Coconut Milk has an exemption under this regulation due to it being "traditionally called" milk despite not having milk in it (dairy). They've completely usurped the term from its plant origins.
Dairy farmers everywhere are reactionaries, it seems. I'm doing my part by occasionally forgetting how "milk" is called and calling it "cow juice" instead.
~~Dairy~~ farmers everywhere are reacitonaries
Yes but we might elaborate this into a conjecture that says that the more embodied energy is involved per kilo of marketed agricultural product, the more reactionary the farmers of it are.
Printing "juice" stickers and putting them on every milk carton I can find
That seems silly. It's not like peanut butter is banned from being called butter.
Peanut butter has a specific exception in the law alongside a number of others. These were written by the EU though, they've just been continued in the UK after brexit. I think it is this law: https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX%3A32013R1308
It's monopoly capital throwing its weight around. In this case, dairy conglomerates.
Nevermind that milk is a common term for any white colored drink for what, hundreds of years? Can "milk of magnesia" still be sold?
Malk of mignesia
https://youtube.com/shorts/ztfqfr139gQ
I found a YouTube link in your comment. Here are links to the same video on alternative frontends that protect your privacy:
There really is a Simpsons screenshot for everything
I feel like this will barely hurt Oatly but will make it more difficult for competition without established brands to explain what their products are.
I think vegans and others who drink plant milk are now used to understanding what is meant by terms like "oat drink", "soya drink", etc due to these kinds of laws.
Milk producers aren't worried about loosing vegans as their customers.
Yet another "Free" country that regulates extremely normal, wildly accepted and understood, and useful language usage.
(Adding qualifiers because I'm usually for requiring more clear language particularly by companies, but this shit isn't clear. Fuggin' wild to regulate this and not any of the other horse shit that goes on in food labelling.)
May as well embrace the coming Chinese century and start calling stuff dounai
That's ridiculous.
"oatly. oatly. oatly. oatly. oatly. . . . "
